About

What is Senior Matters Marketing?

Senior Matters Marketing helps companies of all sizes reach older adults, families, and referral sources across the senior healthcare ecosystem.

Why “Senior Matters” Matters

Senior Matters Marketing was founded by Ken Reinstein, who brings more than 15 years of experience in senior healthcare and more than 25 years in marketing and business development.

The name reflects two important ideas:

Senior Matters represent the wide range of services, relationships, and needs within the senior care space.

And just as importantly—Seniors Matter.

Ageism exists in everyday life, but we believe experience, wisdom, and dignity only increase with time. Supporting seniors—and the organizations that care for them—is meaningful work, and we take that responsibility seriously.

Our Philosophy

We believe that a rising tide lifts all boats.

Our goal is simple: support organizations that care for seniors with the same empathy and dedication they provide every day.

If that sounds like you, let’s connect.

Meet Our Founder

Ken Reinstein

Founder

My focus has always been on building relationships first—not just closing a sale.

My network includes physicians, case managers, and senior living and healthcare leaders across Arizona and beyond.

I bring 25+ years of leadership experience in healthcare marketing, public relations, and business development, including 15+ years specifically in senior living.

Career Highlights

A mix of real results, meaningful milestones, and a few unexpected moments that make the journey just as interesting as the outcomes.

Increased Home Healthcare Census By 60% In 4 Months

Supported 40+ Physician Urology Groups Across Phoenix & Tucson

Generated $100k+ In Revenue From A Single Client In One Year

Created One of Sportscenter’s Most-Watched Segments Ever.

Worked With Notable Figures (Flava Flav, Ozzy Osbourne, Stan Lee)

Let’s Grow Together.

If your organization serves seniors with empathy and purpose, we’d love to connect and explore how we can support your growth.

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Testimonials

Here’s what our clients have to say about our services:

“I truly appreciated the opportunity to spend the day with you and see firsthand how you approach relationship-building in the post-acute and physician space. Watching you navigate introductions with confidence, clarity, and authenticity was incredibly valuable.

The experience gave me practical insight into how to effectively position my services, build trust quickly, and create meaningful connections within rehab and medical offices. Your guidance was both strategic and hands-on, and I walked away with actionable steps I can immediately implement in my own marketing efforts.

Thank you again for your time and generosity in sharing your expertise.”

Brenda Bunch, Oasis Senior Advisors