About
What is Senior Matters Marketing?
Senior Matters Marketing helps companies of all sizes reach older adults, families, and referral sources across the senior healthcare ecosystem.
Why “Senior Matters” Matters
Senior Matters Marketing was founded by Ken Reinstein, who brings more than 15 years of experience in senior healthcare and more than 25 years in marketing and business development.
The name reflects two important ideas:
Senior Matters represent the wide range of services, relationships, and needs within the senior care space.
And just as importantly—Seniors Matter.
Ageism exists in everyday life, but we believe experience, wisdom, and dignity only increase with time. Supporting seniors—and the organizations that care for them—is meaningful work, and we take that responsibility seriously.
Our Philosophy
We believe that a rising tide lifts all boats.
Our goal is simple: support organizations that care for seniors with the same empathy and dedication they provide every day.
If that sounds like you, let’s connect.
Meet Our Founder
Career Highlights
A mix of real results, meaningful milestones, and a few unexpected moments that make the journey just as interesting as the outcomes.
Let’s Grow Together.